Sneakky Klean opens Brooklyn location on Fulton Street

Sneakky Klean opened its second New York City store in Bedford-Stuyvesant on Friday, adding a Brooklyn location to its growing luxury sneaker-cleaning chain. The opening underscores demand for high-end sneaker care in one of the city’s most sneaker-centric neighborhoods and extends the brand’s franchise push.

Why it matters: - Sneakky Klean’s Brooklyn opening adds another foothold in New York City’s sneaker market, where fashion, street culture and resale value make professional cleaning a service with real consumer demand. - The new store extends a business that has grown from one Miami concept into a five-location brand with franchise ambitions. - The company said it has serviced more than 50,000 pairs of luxury sneakers, handbags and other leather goods.

What happened: - Sneakky Klean opened its new Brooklyn location at 1211 Fulton St. on Friday, Oct. 9, 2026. - The store is in Bedford-Stuyvesant, one of Brooklyn’s most culturally visible neighborhoods. - The opening marked Sneakky Klean’s second New York City location and fifth overall since the company launched in 2019. - To celebrate National Sneaker Day, the Brooklyn store hosted an open house from 5–8 p.m. with music, festivities and community programming. - Customers who visited the Brooklyn location on opening day received a free sneaker care package. - Signature Cleanings were discounted to $24.99 in-store for the weekend, a $10 savings.

The details: - Sneakky Klean was founded in 2019 by Devonn Vidal. - The brand now operates in Miami, Saskatoon, Manitoba? no, Saskatoon, Canada; Manhattan; Sunrise, Fla.; and Brooklyn. - The Brooklyn opening comes after earlier expansions in Zurich, Switzerland, and Saskatoon, which helped prove the business model could scale across markets. - Sneakky Klean prices Signature Klean services starting at $34.99 for shoes with dirt, grime and stains. - More delicate or high-end work costs more, with rare designer and luxury sneakers reaching the hundreds of dollars. - The Sneakerhead Membership costs $60 per month and covers cleaning for two pairs. - Sneakky Klean also services formal shoes, handbags and other leather accessories. - The SNKY app is available on iOS and Android. - The app includes an Uber-powered pickup and delivery option. - Customers outside Miami, Zurich and New York can ship shoes to the nearest location. - The Manhattan store is at 342 7th Ave. and operates Monday through Saturday from 10 a.m. to 7 p.m., with Sundays by appointment. - The Brooklyn store is open Monday through Saturday from 10 a.m. to 6 p.m., with Sundays by appointment.

Between the lines: - Bedford-Stuyvesant and Fulton Street give Sneakky Klean visibility in a neighborhood and corridor tied to Brooklyn sneaker culture and heavy retail traffic. - The expansion reflects a broader shift in sneakers from athletic gear to collectible and cultural status symbols. - The company is positioning professional sneaker care as part cleaning service, part preservation strategy for high-value footwear. - Vidal’s comments frame Brooklyn as both a symbolic and commercial fit for the brand’s next phase.

What's next: - Sneakky Klean is pushing a franchise model to expand into more U.S. markets. - The company’s stated goal is to bring professional sneaker care to major global cities. - Continued use of the SNKY app and shipping network could help the brand serve customers beyond its physical stores.

The bottom line: - Sneakky Klean is betting that sneaker culture, resale value and convenience can turn premium shoe care into a scalable national business.